Trademark Registration: An important aspect of business

Published on 07/12/2018 2:07 pm

Are you someone looking for creating a brand name for your business? Just like famous names like Amazon or Paytm or something similar? Then you’ll find out more details on how to do that in this article today. The very first step of it is trademark registration. Now the trademark registration isn’t just a license, it’s actually an urgent requirement for making your business more visible and more open to opportunities and attention. Without securing your brand you’d probably not rise much as it will be easily copied or stolen.

Now that you own a business and want to establish it well in the business market, then you should get a trademark registration. The whole process is easy that you can easily do it yourself, but you can also opt to take service from agents who will do the trademark registration for you. It’ll barely take a day for the agencies. Usually, you have to mail them with your details and an agent from the agency will guide you throughout the process accordingly and in a smooth way.

The trademark registration application filing will be done within a working day and then you will be able to use the trademark in just a 3 days time. Also once your trademark registration application is filled you are able to track it online. This is because though the filing of an application takes about 1 to 3 days but actual trademark registration takes around 9 months to 16 months and that’s why you have to track your progress online while your application gets processed.

During this period of time, your trademark registration application could get rejected too. This rejection usually happens because of not replying on time. Every time there’s an issue, you get notified with a time period to reply them back when you fail to reply and resolve the official queries your application will get rejected and unfortunately you’ll have then started it all over again from the beginning.

What all you can get a trademark registration on?

Even though a trademark is likely to be mostly the brand name of your company it could be rather registered on the various way, like did you know that you can get a trademark registration online on a sound as well? Not many people know that. For example, the way the tagline sounds “paytm karo” for the brand paytm can have a trademark registration over it as well. Now what else can you get a trademark registration on?

The colour of the brand name like Coca-cola is red
The way the ringtone sounds of the idea, Airtel, Docomo.
So while explaining the kind of intellectual property that can be trademarked, following I’ll explain its types: –

The product – like boutique is a shampoo product again can be trademarked.
Shape – the shape of a beer bottle or the parachute lotion or the shape of dove soaps that shape can be trademarked as well.
A service – like the online shopping websites of Flipkart, amazon, Snapdeal etc which are service providing brands.
The sound – you know the famous song “Do Co Mo” of the docomo. Or Nokia’s famous ringtone? Yes, those songs can be trademarked.
Colours – the very famous colour red of Coca-colaor the blue colour of Pepsi can very well be trademarked and copying the trademarked things is a criminal offence.
Words – the words like Facebook, Twitter, Google, etc are few examples of the trademarked words.
Logo – like the logo of Nike can be an example of trademark registration of a logo.
Phrases – we’ll take example of the above brand Nike they say “just do it” and that tag line is trademark registered.

Finally coming to the documents that you will require for trademark registration.

Till now in my explanations, I have shed light over the understanding and details of the trademark registration and what trademark registration or a trademark is. Now we’ll just finally look at the documents you’d need for trademark registration.